After a merger, Medtronic was a very siloed company without a unified vision. This led to groups within the company feeling excluded and looked down upon. We spent some strategic sessions with the leadership of the company and found that the heart behind every action at Medtronic should be to put the patients first. That meant breaking through barriers inside the group and working together. ‘Together touching lives to make a difference’ is a collection of stories where patients share how their lives were changed by the work of Medtronic. Packaging, invoicing, sales and every other cog in the machine was critical to make these life changing stories a reality.
Project Info
- Client:Medtronic
- Categories:Video
- Tags:Diabetes, Medtronic, Parkinson's, Testimonial
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